SCA is a global company with presence in over 90 countries. It offers consumer products based on paper and wood pulp. Edet is one of SCA’s brands. The Edet brand includes paper towels and toilet paper.

Jensen Pamp McCann has been tasked with developing Edet’s new packaging design for the company’s existing products as well as for two completely new products. The strategic assignment is being performed with McCann Malmö.

Project status: Ongoing