Abba Seafood, the holder of the well-known brands Abba, Kalles and Grebbestad, is one of Sweden's leading FMCG- companies. Since 1838 Abba has been offering the Swedes inspiring tastes from the ocean, the traditional herring is one of them.

For one of Abba’s largest products, the traditional jars of herring, a new design concept and packaging design is created by Jensen Pamp McCann. This is the first result from our collaboration with Abba Seafood.

Project status: Ongoing